Smart Search Engine
One of the business problems I worked on at Harman was improving product discovery through Smart Search on Harman.com
The challenge was that customers don’t always search using the exact terminology used in the product catalog. For example, a customer may search using a natural description of what they need, while the catalog contains product names and structured attributes. A traditional keyword search can therefore return irrelevant or incomplete results.
The objective of Smart Search was to understand the user’s intent better and surface more relevant products.
